Concept headline
Outdoor spaces, considered.
- Challenge
- Large garden projects were being judged on a handful of low-resolution photographs. Nothing communicated the scale or value of the work.
- Solution
- An editorial case-study structure with before and after sequences and a considered consultation request. Slow, deliberate pacing suits the buyer.
- Design approach
- Restrained typography, generous space and photography-led hierarchy, planned mobile-first so the concept holds up on the device most customers use.
- Key website features
- Landscape designGarden transformationPlantingHard landscapingProject galleryConsultation
Independent concept project — not commissioned client work. Fen & Field Landscapes is a fictional business created in-house to demonstrate our approach.