Concept headline
Roofing built to last.
- Challenge
- A well-regarded contractor whose online presence looked smaller than the standard of its work. Enquiries relied almost entirely on word of mouth.
- Solution
- A restrained, photography-led site with clear service structure and a two-step quote request. Every page is built to convert on a phone.
- Design approach
- Restrained typography, generous space and photography-led hierarchy, planned mobile-first so the concept holds up on the device most customers use.
- Key website features
- Residential roofingRoof repairsNew roofsLeadworkFree quotations
Independent concept project — not commissioned client work. Aldermoor Roofing is a fictional business created in-house to demonstrate our approach.